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Cookie Policy

Last Modified: 5/7/2024

Unless otherwise expressly stated, terms in this notice have the same meaning as defined in the Privacy Notice.

Scope of Notice

Our website may store on or retrieve information from your browser, mostly in the form of cookies. This Cookie Policy supplements the information contained in the Privacy Notice and explains how Qumulo (“we” or “Qumulo”) use cookies and similar technologies in the course of managing and providing our online services and our electronic communication to you. It explains that these technologies are and why we use them, as well as your rights to control our use of them.

Please ensure that you have read and understood both our Cookie Policy and Privacy Notice before using our website.

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. If we make material changes to the Cookie Policy, we will provide you with reasonable notice, such as notifying you on the Services that changes have been made.

If you have any questions about our use of cookies or other technologies, please contact us by email at

What are cookies and related technologies:

Cookies are a standard feature of websites that store small amounts of information in files on your device. They have a variety of functions, including to enable our Services to work effectively and to provide certain reporting information.

Cookies set by the website owner or service provider are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognize your device both when it visits the Services and when it visits certain other websites or services. Data collected by these third parties may be processed in accordance with the terms of their privacy policies and practices.

Why do we use cookies and other tracking technologies:

We use this information in order for our Services to operate and to learn about areas of our Services that need improvement. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Services. For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalise your experience while interacting with our Services and to otherwise improve the functionality of the services we provide. Third parties also serve cookies through our Services for advertising, analytics and other purposes as described in more detail below.

We and our third-party partners and providers may also use other, related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”). A list of cookies used on our Services, by category is set out below. Note that not all cookies may be used in all jurisdictions and that the cookies used may change over time based on updates we make to our Services.

We use the following types of cookies:

  • Strictly Necessary Cookies: Strictly necessary cookies allow the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. For example, some strictly necessary cookies are temporary cookies which only exist when you use the website (or more strictly, until you close the browser after using the website). These cookies help our websites remember your movement from page to page and what you chose on the previous page. This prevents the need to re-enter information, allows us to surface relevant content proactively, and enables the website to function correctly. You can set your browser to block or alert you about these types of cookies.
  • Analytics / Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are popular and see how visitors move around the Sites. If you do not allow these cookies, we will be less able to optimize the Sites’ performance. All information these cookies collect is aggregated and anonymous.
  • Functional Cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies some services may not function properly. These cookies do not directly store personal information but are based on uniquely identifying your browser and internet device. Some functional cookies may stay on your device after you’ve visited our website, such as cookies that remember your personal preferences on our website and your login details to allow auto-fill.
  • Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. These cookies enable us to advertise and market to you, which includes sending promotional communications, targeting advertising, and presenting you with relevant offers. If you do not allow these cookies, you will experience less targeted advertising. These cookies do not directly store personal information but are based on uniquely identifying your browser and internet device.
  • Third Party / Social Media Cookies: These cookies are set by the social media services that we have added to the site to enable you to visit our social media pages. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see the links to our social media pages.

For more information on how we use cookies, please see the Personal Information Automatically Collected section of our Privacy Notice, and the Third-Party Data Collection and Online Advertising section of our Cookie Policy, below.

Third-Party Data Collection and Online Advertising

We may participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. We permit third party online advertising networks, social media companies and other third-party services, to collect information about your use of our online services over time so that they may play or display ads on our Services, on other websites or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technology, which recognize the device you are using and collect information, including clickstream information, browser type, time and date you visited the Sites, AdID, and other similar information. If permitted by your device settings, they may also collect location data through GPS, Wi-Fi or other methods. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. We may also use services provided by third parties (such as social media platforms) to serve targeted ads to you and others on such platforms. We may do this by providing a hashed version of your email address or other information to the platform provider.

We may engage in the following:

  • Social Media Widgets and Advertising. Our Services may include social media features, such as the Facebook “Like” button, LinkedIn, Instagram, Twitter or other widgets. These social media companies may recognize you and collect information about your visit to our Services, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.
  • Social Media Platforms. We may display targeted advertising to you through social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and other social media forums. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. We may share a unique identifier, such as a user ID or hashed email address, with these platform providers or they may collect information from our website visitors through a first-party pixel, in order to direct targeted advertising to you or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If you do not want to receive targeted ads on your social networks, you may be able to adjust your advertising preferences through your settings on those networks.
  • Third Party Partners.  We work with a variety of third-party partners to provide advertising services. For example, we use Google Analytics to recognize you and link the devices you use when you visit our Services on your browser or mobile device, log in to your account on our Services, or otherwise engage with us.  We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the service. Google Analytics allows us to better understand how our users interact with our Services and to tailor our advertisements and content to you.  For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s website, “How Google uses data when you use our partners’ sites or apps” located at You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here:

We may also utilize certain forms of display advertising and other advanced features through Google Analytics. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at, or by visiting NAI’s online resources at

How can you control your cookies?

Other than cookies that are strictly necessary, we will only place cookies on your device with your consent. We use a consent management tool on our Services which allows you to accept or decline any non-essential cookies.

If at any time you would like to withdraw your consent or change your cookie consent preferences, you can do so by clicking on the Cookie Settings button on the website. If you would like any further information about how to control your cookies, please contact us using the contact details provided below.

You can also delete cookies through your browser setting or mobile device settings. The following links contain further information about how to delete cookies from popular browsers:

Most browsers will also allow you to disable all cookies through your browser or mobile settings. These settings will typically be found in the “options” or “preferences” menu of your browser.

Online Ads. To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Digital Advertising Alliance’s (DAA) resources and/or the Network Advertising Initiative’s (NAI) online resources, at or or if you are in the European Economic Area, United Kingdom or Switzerland: You may also be able to limit interest-based advertising through the settings menu on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). You may also be able to opt-out of some — but not all — interest-based advertising served by mobile ad networks by visiting and downloading the mobile AppChoices app.

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services. It means that the online ads that you do see from DAA program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.

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