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Qumulo’s Scalability Enables ON24 to Keep Growing at Breakneck Speeds

Data-rich, interactive webinars, and online content experiences enable meaningful human connections and allow customers to make more informed business decisions. But creating and hosting this type of digital marketing content can be technically demanding, leading many organizations to outsource this activity to specialized developers and service providers.

ON24 is a leader in the interactive, multimedia webinar field. The organization works with its marketing customers to create experiential and interactive digital experiences on the ON24 Platform. Marketers can create powerful, personalized customer interactions, analyze audience behavior, and turn that intelligence into conversion.

The Problem: When Technology Bites Business

As ON24’s customer base grew, it encountered one major drawback: its very success threatened its ability to deliver. ON24 is a data-intensive company, and its legacy storage infrastructure could no longer scale. In order to protect its important business processes, ON24 had to solve five issues:

  • Scalability: ON24 sought a scalable file storage system that would allow it to raise capacity and speed up replication, add software tools that would increase visibility into data and usage, and reduce the complexity of managing multiple systems.
  • Capacity. ON24 stores active files for fast access and availability. Scalable capacity is critical to minimizing data movement times and management overhead.
  • Potential risk of data loss. Any time data is replicated, there is a risk for data loss between data centers.
  • Poor data visibility. The team built powerful analytics for its marketing customers, and they wanted visibility at the file level to manage files and storage usage.
  • Complicated management. Overseeing multiple management interfaces was time-consuming and required expertise to manage many different storage systems.

ON24 wanted to consolidate on an extremely scalable system that would accommodate growth over the coming years. Within that scalable system, they needed high capacity, fast replication, clear visibility, and ease-of-use.

The Solution: No Fighting Allowed

ON24 made a critical decision: replace its legacy system with new file storage that would simplify and support its workflow. They chose Qumulo’s hybrid cloud file storage.While cost was a secondary concern, Qumulo’s pricing for both capital and operational areas was extremely attractive.

“Pricing was one of the reasons we selected Qumulo,” said Sudershan Virdi, Senior Director of Network Operations, ON24. “We had compared the cost of Qumulo’s system against those of its high-end competitors, and frankly, the cost difference was ridiculously wide.”

But the lower cost would prove to be just a bonus. Scalability was ultimately the key factor in Qumulo’s favor.

With Qumulo, ON24 operates a massively scalable storage infrastructure that enables dynamic capacity growth, reliable data protection, actionable visibility, and management simplicity.


The ON24 team deployed a 700TB system with Qumulo. The company is confident they will not have to add another node for 1 or 2 years. And when they do scale, the process will be simple and non-disruptive.“The main thing is that we don’t have to worry about storage issues anymore, which we were constantly doing before we had Qumulo,” said Sudershan. “Scaling our Qumulo file system is a simple process, and we expect the system to last at least the next 3 to 5 years.”


With its previous storage system, ON24 replicated files between its data centers in San Francisco and Denver.

Qumulo’s storage software provides native snapshots and encryption to easily protect multiple sites with high-speed data movement and rapid restores. “Replicating files between our two data centers used to take days and now takes less than a minute. It’s a 2000X improvement, and takes risk out of my organization,” said John Funke, Director of Platform Operations at ON24.


Consolidating its file storage, while also leveraging Qumulo’s built-in storage analytics, enabled ON24 to gain visibility into its data. Admins are able to drill down to the directory level to fix hotspots and manage very large and growing directories.

The process is fast and simple. Admins can quickly view directories and system usage from a simplified user interface. This visibility allows them to monitor existing files and system usage and forecast long-term trends. Actionable reports keep everyone on the same storage planning page.


Ease-of-use was another key benefit that ON24 saw with Qumulo. Qumulo’s management interface dramatically decreased the time that the team spends on administrative tasks. “We used to take a whole day to manage the system,” said Funke. “With Qumulo, what took most of the day takes an hour at most. Instead of concentrating on keeping the technology going, we can concentrate on our business.”


With Qumulo, ON24 was able to evolve to a simplified, consolidated, scalable, simple storage infrastructure.

Sudershan put the shift into perspective. “We needed to update our technology so it would support our business. We decided to consolidate on a scalable NAS environment. We needed fast snapshot replication, simplified architecture, more capacity, and in-depth reporting to the file level. Qumulo gave us all that, plus cost benefits and great customer support. We definitely made the right move.”


  • Reduced replication time
  • Cut space requirements by more than 80% and significantly lowered energy costs.
  • Massive, non-disruptive scalability future-proofs the investment.
  • Shrank storage administration overhead.
  • Reduced file replication time from days to an hour or less.
on24 logo


  • Storage technology enables business goals
  • High scalability supports massive consolidation
  • Consolidated file system infrastructure enables faster data protection, file-level visibility, and simplified management


  • High scalability
  • Massive storage capacity and file threshold
  • Fast snapshot-based replication and rapid restores
  • Visibility to file level with in-depth reporting
  • Management simplicity frees up staff time and optimizes system
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