“Qumulo is the easiest system I’ve worked with. I spend far less time managing and troubleshooting the storage than I did previously.”

Video Technology Analyst

COMPANY

This content creation giant’s operations include television broadcasting, radio broadcasting, television production, and other digital media assets.

USE CASE
  • Television
  • Radio
  • Advertising
  • Digital media
  • Streaming Video
REQUIREMENTS
  • Rapidly increasing volume & scale
  • Performance & capacity
  • Long-term partnership and support
  • Accessibility across a geographically-distributed team

With Ever-Expanding Content Libraries and a Need For High Performance File Storage, a Leading Content Creation Company Turns to Qumulo

A world-class content creator requires world-class storage

One of North America’s largest major content creation companies focuses on delivering assets in television, radio, out-of-home advertising, and digital media. The company owns dozens of local television stations and specialty channels, and owns more than 100 licensed radio stations. It also creates and delivers live and on-demand content through its video streaming services that brings content to a variety of platforms and devices.

The company depends on file storage for many of its key workflows, for example, content ingestion. The team there not only creates content through its own in-house studios, but also has programming they receive from many partners. All of this data needs to be processed and transformed into different formats along the workflow chain.

Image of video wall

The company also uses storage for user and team based information stores, serving as a place for the hundreds of members of the Creative marketing, Engineering, and Operations teams to store both large and small files.

A key contact working with Qumulo is the company’s Director of TV and Network Engineering. His team of nearly 100 supports the engineering infrastructure for the company’s media content, including the processing and delivery of that content to the company’s partners and distribution groups.

“From a technical performance perspective, Qumulo rated really well, even exceeding the performance of several vendors we evaluated.”


Director of TV and Network Engineering

Rapid scale and the need for better visibility

“We have lots and lots of content and it’s growing all the time,” the director explained. “One of our key challenges is to keep up with the scale the volume of new content in addition to historical data. It’s really difficult, as the content volume grows, to find what you need and get it to where it needs to be without fumbling around.”

The company’s video technology analyst explains, “Our need for storage grows every year. The challenge is that users don’t want to think about storage, they want to have what they need and focus on their job.”

Historically, the company’s file storage was spread out across disparate silos. The video technology analyst sought a solution that could centralize the file storage with its team at headquarters, as well as improve the overall system performance and capacity. The team decided to evaluate the marketplace to assess its options, which led them to Qumulo.

BENEFITS
  1. Control. Centralized data storage after years of working in disparate silos.
  2. Real-time Visibility. Saved time through easy system management and visibility into system performance.
  3. Scale Across. Increased capacity.
  4. Customer Value. Meaningful partnership & investment from support.

Geographic distribution requires dynamic control

There were a number of criteria for the company’s evaluation of Qumulo’s hybrid cloud file system, as well as other storage providers. One factor that influenced the vendor evaluation included the company’s eventual transition to all-IP in its broadcast environment. Additional elements such as performance and capacity were key, as was the ability of the vendor to truly partner with the company and support their business.

“Architecturally, we need to find ways to store content efficiently so that our teams can access it from many places,” said the director. “We foresee a lot of our systems going to a hub-and-spoke approach, where storage might be centralized and then accessed by many locations. That will put more pressure on our network and our storage to make sure content gets where it needs without delay.

“From a technical performance perspective, Qumulo rated really well, even exceeding the performance of several vendors we evaluated,” he continued.

“We’ve had some great engagements with the upper leadership at Qumulo and have a direct dialogue with (president and CEO) Bill Richter every few months, which is excellent.”


Director of TV and Network Engineering

Finding relief in ease-of-use and excellent support

But it was the interactions with the customer’s team that really set Qumulo apart.

The analyst cited Qumulo’s ease-of-use as a key differentiator. “I simply can’t do everything myself,” he says. “Qumulo is the easiest system I’ve worked with, I spend far less time managing and troubleshooting the storage than I did previously.”

The implementation of Qumulo’s system “went really well, and really fast,” according to the analyst. “We were up and running within one or two days.”

“We’ve had really good success thus far with Qumulo and I see that opening up possibilities,” said the director. “The fact is, the system performs incredibly well. It’s one of the top-performing platforms out there and that’s one of the things we really value.”

“Our need for storage grows every year. The challenge is that users don’t want to think about storage, they want to have what they need and focus on their job.”


Director of TV and Network Engineering

Qumulo’s commitment to its customers was a welcome change of pace. The analyst recalls a time when he was tethered to the phone one day on his previous vendor’s customer support line. “During that time we had a 12-hour window before our on-air broadcasting system would be affected,” he said. “It was just unacceptable.”

In contrast, said the director, “We know the people we talk to on the Slack channel. We don’t feel like a number in the support queue. We’ve also had some great engagements with the upper leadership at Qumulo and have a direct dialogue with (president and CEO) Bill Richter every few months, which is excellent,” he said. “There’s a true open dialogue there, where we can discuss our challenges and opportunities; I really appreciate that.”

The director continues, “I’ve never seen anything like it with these types of platforms, to be honest. I candidly had doubts about how Qumulo’s focus on our success could be sustained as we grew our systems, but I’m happy to say it’s been a massive value-add.”

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