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Azure Native Qumulo Now available in the EU, UK, and Canada – Learn More

Media and Entertainment

Entertainment artists work around the clock to create content that delights audiences worldwide. Storage sits at the center of their work. But studios face extreme storage challenges.

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Storage required for Avatar 2
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forecast for media and entertainment storage in the cloud by 2023

Digital Storage for Media Entertainment Report, Business Wire

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Increased storage capacity and transfer rates required by 8K editing versus HD

But, where artists store their data is changing. Storage is now distributed between centralized studios, remote sites, and cloud workloads. Storage requirements go through the roof, as resolution, frame rates, and the number of visual effects layers soar. 

Fast, massive stores of data are required for workloads like editing, VFX, animation, and rendering.

Qumulo’s Scale Anywhere™ platform can help. We support storage on-premises, at remote facilities, and in the cloud.

Post Production

Modern post-production teams work with 4K and 8K projects, often at 60fps with HDR.

Furthermore, teams are increasingly working remotely and require the ability to work in the cloud.

These requirements crush legacy storage platforms.

Qumulo’s Scale Anywhere™ can help. Our platform supports storage on-premises and cloud. And we work with the creative applications you depend on:

What’s more, we make storage simple. All data – regardless of where it sits – uses a single name space. We make it simple to burst to the cloud and back to the studio as needed. Qumulo’s real time analytics also allows studios to optimize creative workflows and helps to identify potential issues before they impact production.

Animation

Storage lies at the heart of animation. With 8K DCI 60fps, a single second of animation requires nearly 3 GB of storage! Animation and VFX studios need the ability to scale to very high capacities.

And, because shot production reviews must happen daily, viewing in real-time is critical to deliver on time, in budget and at the quality required. Animation storage must also be fast. 

And finally, there is the issue of where you store your rendered footage. On-premises? In the cloud? Remotely where much of your staff now works? For most studios, the answer is all three.

Qumulo’s Scale Anywhere™ can help. We deliver a fast, reliable, and scalable solution that meets the needs of demanding animation studios. Our platform supports on-premise and cloud storage. And we work with the apps you depend on, like 3DS Max, and Maya.

Qumulo’s Flash First Hybrid architecture provides the performance needed for artists and render farms, while providing a cost-effective option for animation. And, unlike other storage platforms, Qumulo allows customers to use 100% of their usable storage capacity.

Qumulo’s real-time analytics allows Supervisors to optimize creative workflows and also allows System Administrators to identify potential issues before they impact production. Finally, Qumulo’s API-first mentality means pipeline teams can automate processes, saving time, and money.

FuseFX rapidly scales infrastructure with virtual workstations.

Cinesite Studios overcomes technical barriers to meet tight deadlines.

VFX

Storage lies at the heart of VFX. With 8K DCI 60fps, a single second of VFX requires nearly 3 GB of storage! VFX studios need the ability to scale to very high capacities.

And, because shot production reviews must happen daily, viewing in real-time is critical to deliver on time, in budget and at the quality required.  VFX storage must also be fast. 

 And finally, there is the issue of where you store your rendered footage. On-premises? In the cloud? Remotely where much of your staff now works? For most studios, the answer is all three.

Qumulo’s Scale Anywhere™ can help. We deliver a fast, reliable, and scalable solution that meets the needs of demanding VFX. Our platform supports on-premise and cloud storage. And we work with the apps you depend on, like Blender, Nuke, and Houdini.

Qumulo’s Flash First Hybrid architecture provides the performance needed for artists and render farms, while providing a cost-effective option for VFX. And, unlike other storage platforms, Qumulo allows customers to use 100% of their usable storage capacity.

Qumulo’s real-time analytics allows VFX Supervisors to optimize creative workflows, and also allows System Administrators to identify potential issues before they impact production. Finally, Qumulo’s API-first mentality means pipeline teams can automate processes, saving time and money.

Rendering

Rendering is extremely expensive in terms of time and storage capacity. Modern films and commercial work requires hundreds if not thousands of CPU hours to render a single frame! 

That’s where render farms become mandatory. Render farms that leverage storage that can scale to exabyte levels with blazing-fast performance.

Qumulo’s Scale Anywhere™ can help. We deliver a fast, reliable, and scalable solution that works with even the largest rendering farms. Our platform supports on-premise and cloud storage. And we work with the apps you depend on, like Deadline, Tractor, OpenCue.

Qumulo scales easily to exabyte scale, so capacity is no issue. Qumulo’s Flash First Hybrid architecture provides the performance needed for artists and render farms, while providing a cost-effective option. Unlike other storage platforms, Qumulo allows customers to use 100% of their usable storage capacity.

Because Qumulo uses the same software everywhere, it is easy to move data between on-premises and the cloud. This allows customers to render on-premises and burst to the cloud when necessary. This lets studios easily balance costs and performance.

Finally, Qumulo’s real-time analytics provide immediate insights into what is happening on the render farm. If a process or job gets stuck, this can be viewed in real-time from the Qumulo user interface. These analytics also show how healthy the overall pipeline is, and can identify bottlenecks previously undiscovered. 

FuseFX rapidly scales infrastructure with virtual workstations.

Cinesite Studios overcomes technical barriers to meet tight deadlines.

Asset and Information Management

Over time, the volume of content your Media or Digital Asset Manager (MAM or DAM) holds is difficult to wrangle. You’ll need to pair an appropriate storage platform with your asset manager. This platform must run wherever digital assets live (on-premises or in the cloud). The storage platform must also scale to petabyte levels and manage cost and performance for different use cases (i.e., fast for production, cost-effective for archive).

Qumulo’s Scale Anywhere™ can help. We deliver a fast, reliable, scalable solution supporting your MAM or DAM. Our platform supports on-premise and cloud storage, and we work with the asset manager of your choice, like Shotgrid, fTrack, NIM, eMAM, and Dalet. 

Qumulo scales easily to exabyte scale, so capacity is no issue. Qumulo’s Flash First Hybrid architecture provides the performance needed for production while providing cost-effective options for a longer-term archive. Unlike other storage platforms, Qumulo allows customers to use 100% of their usable storage capacity.

Because Qumulo uses the same software everywhere, it is easy to move data between on-premises and the cloud. This allows customers to manage assets on-premises and in the cloud. 

Qumulo’s real-time analytics also allows Content Managers and Archivists to identify potential issues before they impact production and rectify Data Management bottlenecks previously unnoticed. Qumulo’s API first mentality means that DAM and MAM systems can easily be integrated, making pipelines more efficient and reducing costs.

Broadcast

Broadcast workflows are complex:

  • Multiple acquisition formats
  • Increasing delivery options
  • Demanding timelines

Over time, the volume of content your Media or Digital Asset Manager (MAM or DAM) holds is difficult to wrangle. You’ll need to pair an appropriate storage platform with your asset manager.

Qumulo works with the software you run on:

 

Qumulo’s hybrid file software and data services support this collaborative environment with a high performance infrastructure that operates in both on-prem or cloud environments. Qumulo helps broadcast organizations store and manage billions of files and provides fast, reliable access to media and video footage to speed workflows and delivery.

Qumulo scales easily to exabyte scale, so capacity is no issue. Qumulo’s Flash First Hybrid architecture provides the performance needed for production, while providing cost effective options for longer-term archive. Unlike other storage platforms, Qumulo allows customers to use 100% of their usable storage capacity.

Because Qumulo uses the same exact software everywhere, it is easy to move data between on-premises and the cloud. This allows customers to manage assets on-premises and in the cloud.

Media & Entertainment Solution Partners

Additional Resources

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